Visit site
Back
1
Increasing website traffic and enhancing user engagement were primary goals, requiring strategic design solutions.
2
Effectively communicating Chingari's features and simplifying the process for new users were key challenges.
3
Ensuring Chingari's website remained innovative and compelling compared to competitors posed a significant challenge.
4
Improving website speed, responsiveness, and scalability to provide a seamless user experience was a crucial focus area.
THE PROCESS
In my process, I employed a comprehensive approach aimed at delivering a refined and user-centric design with delightfull experience for Chingari's responsive website.
In the initial phase of research, we began by auditing the current Chingari website, evaluating it against established project and UX principles. This critical analysis aimed to identify existing strengths and areas needing improvement. By examining the site through this lens, we pinpointed specific issues hindering user experience, laying the groundwork for targeted enhancements and design improvements.
1
Insufficient Information
The existing website lacked comprehensive details about Chingari, resulting in a gap in conveying the company's identity, values, and mission to visitors.
2
Outdated Design and Poor UX
The website exhibited an outdated design, which significantly impacted user experience. Navigation was lacking intuitive elements that contributed to a less-than-ideal user journey.
3
Lack of Immersive Experience
The site failed to deliver an immersive experience for users, missing opportunities to engage visitors with captivating visuals, interactive elements, or storytelling aspects that could enhance their connection with the brand and platform.
Following the comprehensive audit of the existing Chingari website, I delved into an extensive competitive analysis and generic research phase. This involved examining competitor platforms within the same market space, dissecting their strengths, weaknesses, and distinguishing features. Concurrently, I conducted broader industry research to grasp evolving trends, user expectations, and best practices. This dual-pronged approach allowed for a holistic understanding of the competitive landscape and industry benchmarks, informing subsequent design decisions and strategies aimed at elevating Chingari's position within the market.
1
Competitor Insights
Noted trends in UI/UX design, navigation structures, and content presentation used by successful competitors.
2
User Expectations
Recognized the significance of storytelling and immersive experiences in captivating user attention.
3
Innovative Trends
Noted the integration of 3D asset renders and interactive features as potential avenues for enhancing user engagement.
In initiating the ideation process, we meticulously crafted user journeys tailored to accommodate the diverse perspectives of both existing users, like Aisha, familiar with Chingari's previous iteration, and new users, such as Rahul, encountering the platform for the first time. Anchored by these personas, our focus extended beyond mere usability to encompass a holistic understanding of their needs, behaviors, and expectations.
Simultaneously, we kept a keen eye on the business perspective, aligning these user journeys with Chingari's overarching goals and objectives. This approach ensured that each step in the journey catered to the seamless onboarding of new users while facilitating the effortless adaptation of existing ones to the platform's updated features, ultimately contributing to enhanced user satisfaction and sustained business growth.
After outlining user journeys, we structured the information architecture based on these insights. This process ensured our website layout catered effortlessly to both user types and business objectives. By organizing content and navigation in line with user behaviors, we created an architecture that seamlessly guided users while strategically meeting our business goals. This approach aimed to enhance the overall Chingari experience by harmonizing user satisfaction with our platform's objectives.
Moving from the information architecture, we transitioned into wireframing, starting with basic paper sketches to outline our direction. These initial sketches provided a foundational understanding. Subsequently, we developed low-fidelity digital wireframes for both desktop and mobile versions. These wireframes acted as structured blueprints, outlining element placement and interactions across devices.
In the design visual exploration stage, we explored and designed diverse themes, incorporating colors, fonts, and assets based on earlier wireframes. This comprehensive approach aimed to leave no detail overlooked. After thorough exploration, we shortlisted one theme that best embodied the desired user experience and platform aesthetics, refining it for a cohesive Chingari design moving forward.
Following the visual exploration stage, we refined our focus by meticulously shortlisting a theme that perfectly encapsulated Chingari's envisioned design. Subsequently, we compiled a comprehensive design guideline, establishing a cohesive framework for consistency across various elements such as color palettes, typography, assets, and overall visual aesthetics. This guideline served as a roadmap, ensuring a unified and harmonious visual language throughout the platform, and provided a valuable reference point for the ensuing design iterations.
In the pre-visualization phase, we translated design guidelines into an interactive web version of the Chingari site. Using After Effects, we animated a prototype, offering developers and stakeholders a dynamic preview of the user experience. This animated prototype served as a powerful communication tool, aligning all parties with the design vision and fostering shared understanding.
After addressing pre-visualization challenges, we finalized the design, incorporating feedback while prioritizing changes feasible for efficient implementation by developers within the given time frame. The iterative process focused on a balance between design enhancements and practical development solutions, ensuring a streamlined and timely outcome.
In the hand-off phase, seamless coordination with developers was paramount to ensure a smooth transition from design to the test and launch phases. We maintained an open channel of communication, providing detailed documentation and actively collaborating with the development team.
To enhance optimization, we implemented webP format for image assets, leveraging the efficiency it offers for faster loading times. Furthermore, we utilized XnViewMP for image compression, ensuring optimal file sizes without compromising quality. For videos with an alpha channel, Shutter Encoder proved instrumental in achieving compression while preserving visual integrity. This meticulous approach not only facilitated a seamless hand-off but also contributed to an optimized, high-performing Chingari platform upon launch.
Project Takeaways:
1
Strategic Decision-Making
From theme selection to final design, decisions were strategically made considering both user experience aspirations and pragmatic development considerations, leading to a balanced and effective outcome.
2
Leveraging existing resources
Chingari's new design system resources helped us with a good start in user interface of the overall website.
3
Seamless Collaboration
The close coordination between the design and development teams, from the ideation phase to launch, ensured a smooth hand-off and efficient implementation, contributing to the project's success.
