Conceptualization of Digital Billboards in future.
In the hand-off phase, seamless coordination with developers was paramount to ensure a smooth transition from design to the test and launch phases. We maintained an open channel of communication, providing detailed documentation and actively collaborating with the development team.
To enhance optimization, we implemented webP format for image assets, leveraging the efficiency it offers for faster loading times. Furthermore, we utilized XnViewMP for image compression, ensuring optimal file sizes without compromising quality. For videos with an alpha channel, Shutter Encoder proved instrumental in achieving compression while preserving visual integrity. This meticulous approach not only facilitated a seamless hand-off but also contributed to an optimized, high-performing Chingari platform upon launch.
Project Takeaways:
1
Strategic Decision-Making
From theme selection to final design, decisions were strategically made considering both user experience aspirations and pragmatic development considerations, leading to a balanced and effective outcome.
2
Leveraging existing resources
Chingari's new design system resources helped us with a good start in user interface of the overall website.
3
Seamless Collaboration
The close coordination between the design and development teams, from the ideation phase to launch, ensured a smooth hand-off and efficient implementation, contributing to the project's success.
My Role
AR Design
Development
3D
Tools
Artivive
Aero
Blender
Figma
Premiere Pro
Overview
This case study is a conceptualize of the future of digital billboards with XR and how we can level up the user experience to increasing conversion rates.
RESEARCH
The global extended reality (XR) market that includes augmented reality (AR), virtual reality (VR), and mixed reality (MR) reached 29.26 billion U.S. dollars in 2022, rising to over 100 billion U.S. dollars by 2026.
DESIGN
To initiate the design process, I used Figma to create posters that would later serve as image trackers, ensuring good contrast for consistent image tracking.
1.Interactive Video.
This format is ideal for physical product based promotions or ads.
With Adobe’s Aero, I integrated an image tracker into the background design and found a 3D model of an Air Jordan shoe on Sketchfab. I implemented a rotation animation loop for the 3D shoe model on Aero. In addition, I’ve also added a “Order now” CTA.
I followed the same process for this as Nike. However. For the donut animation i used blender to animate it and import that to Aero.
TEST
I Printed out the background Images and sticked on the wall and tested it out.
This format is ideal for Events, Movies promotions or ads, making them attractive to grab users attention.
